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How processes help you create greater impact

Over the past year and a half, I’ve become obsessed with how IPaintMyMind does what it does. We’re a small organization, so most of the time that translates to, how I do what I do.

For every deliverable, event, piece of content, or communication, there’s a process.

The question is, is that process on paper somewhere?

Creating a document that outlines every step in a process not only provides a way to communicate uniformly with team members, but it allows everyone involved to make those processes better. At IPaintMyMind, we’ve changed our processes constantly since first creating our Process & Procedure documents, and that’s fine. In fact, they’re supposed to change (if you’ve got your eye on the ball).

Most entrepreneurs hate to spend time mapping out these processes, but the fact is, doing so can increase impact, efficiency, and revenue significantly. Hell, I think we can all agree we’d like to be less scattered and more tactical.

It seems obvious, but it’s hard to improve what we do when we don’t know where we’re at. Taking stock and recording processes is one of the better ways to streamline, save time, and kick butt.

After all, making greater impact is about refinement.


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Thirsty for music?

One of my projects is writing editorial pieces for Mode Media, and I love it because I can write about anything I want. As a dude of many persuasions, it’s an awesome way for me to not only comment on, but explore my areas of interest even more in-depth.

My most recent piece is entitled 8 Albums Released in 2016 You Need to Stream Now.

If you’re thirsty for new music, go get yourself some.

And in the inimitable words of the A Tribe Called Quest guide whose voice is featured at the beginning & end of various tracks on Midnight Marauders, ‘keep bouncing.’

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Dadness… & other wild reality shifts

On May 24th, 2016 at 2:32pm, Enzo Fox La Ruffa was born. In that moment, Lindsey and I became parents, and the axis of our world shifted.

I mentioned to at least a few people in the lead-up to Enzo being born that I was excited to not be the focus of my ego’s attention. Until now, sense of self had always only applied to me.

My autonomy, perspective, and purpose has shifted forever. If I was driven before, I really can’t wait to see what I get into now. My life feels classified into two era’s: pre-Enzo and The Era of Enzo.

It’s amazing how a single event, person, realization, or shift can envelope an entire portion of our lives.

I’m excited to see what this chapter has in store.

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The Diderot Effect

‘The Diderot Effect states that obtaining a new possession often creates a spiral of consumption which leads you to acquire more new things. As a result, we end up buying things that our previous selves never needed to feel happy or fulfilled.’


As a lover of good living, beautiful things, & unique experiences, I’ve often been tempted by the lust of wanting. It makes all the sense in the world to me that it’s a slippery slope.

Diderot or not, it seems we have to choose at some point. Not only to keep the ship afloat, but also to manage why we want the things we want & to preserve the experience of joy.

People & experiences are always better than a purchase. I hope this influences us to invest wisely.

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