In an increasingly interconnected economy, everyone is the maker and the consumer at the same time. The entire world has opened up to competition, and if someone on the other side of the world can do it better and cheaper, you had better watch out.
Whether American manufacturing or any other sector from a bygone era, it makes zero sense to hold on for dear life.
The worthwhile pivot is to be creative. But how could making art actually be more economically viable?
Well, I’d say this… what is the one thing you can’t automate?
Either make something unique or watch your market value tank. Make something creative or watch a machine take over. Make something creative, even if it’s a service, an experience or a digital offering. The better bet is to flex our creative muscles and add to our artistic toolbelt.
The only thing that will survive automation is creativity. We might as well dive in.