A gift for you / by Evan La Ruffa


When I work with clients to prioritize, strategize, and implement new approaches to meeting their business goals, I emphasize the need to zoom the lens out. With the fast pace of entrepreneurship and running a business, it can be hard to stop long enough to take a look at how to improve processes, policies, or strategies.

The urgent email needs to be responded to, the deadline for the event is coming up, or you wanted to launch months ago; there's always something that needs to get done, now!

I can definitely relate to the feeling, and have done a lot of work over the past few years to reduce inefficient motion when it comes to my companies & projects, as well as that of clients.

Budget considerations, ROI, efficiency of effort, as well as how much you're enjoying yourself are all ways to evaluate whether or not a strategy is a fit, but taking those things into full consideration, you always have to know how what you're doing in any one portion of your business fits into the overall strategy.

It has to be part of a plan.

Sure, you want to roll everything out right away, but putting together a plan helps you get it all done by aligning the moving parts.

You can always pivot, and I'd suggest planning time to set aside bi-weekly or monthly to revisit the current strategy and re-evaluate.

That said... What's going right with your business? How do you think it could improve? What is the name of the pink elephant in your business's room? 

Whether in business or in life, I'm learning more and more that taking the time to step back is essential.

With that in mind, I'm offering my newsletter subscribers a gift in the form of 1 (ONE) FREE 1-hr session to the first three people that email me. We'll spend a little time talking to about what's working in your business, what's not, and where you'd like to be by the end of 2016.

I'll provide an analysis and suggest some potential focus areas, as well as how we could work together to meet your goals with some great tools & strategies.

Be well & have an amazing 2016,