When Facebook, Twitter and every other social network started letting you post the exact same content to other places, many of us were fooled into the more is more paradigm. I'm not saying I've never been guilty of the duplicate content error, especially in the early days of social media, but things change and it's up to us to shape digital etiquette. Toggle a few boxes and now the (beautifully taken) photo of your brunch is posted to Facebook, Twitter, Instagram, Linkedin, Tumblr, and more.
The problem with duplicate content is that if we follow someone on multiple networks, we end up seeing that brunch photo 5 times. It feels like someone telling you the same thing repeatedly without pause.
I just posted a photo, I just posted a photo, I just posted a photo, I just posted a photo, I just posted a photo.
We really don't have to share the photo 5 times, we also don't want to subject our friends to a barrage like that. The sentence above kinda shows how ridiculous this is. If you have entirely different follower bases on each network there might be an exception to the rule but that's rarely the case.
If spaced out over weeks and months, it makes sense to post root content with new copy on multiple networks, especially if you're a brand, firm or freelancer. Another worthy exception. That said, if you follow me on Facebook, Twitter, Instagram, or Linkedin, I promise not to blast duplicate content.
Whadyasay, shall we all make that promise?