The Greatest / by Evan La Ruffa

Why put rudders on ourselves? Why talk ourselves down? Why short our options? Why undercut our goals? There are plenty of obstacles in life as it is, the last thing we need to do is get in our own way. That's probably why I love creative expression that in a sober, victorious, heartbreaking, and emancipative way, affirms our struggles & hope while uncompromisingly showing us that every moment we're alive is a chance to get it right.

This song and the video created for it recently provided me with one of those moments when art stops us in our tracks.

Between the lyrics, the unassailable pop format, a beautiful melody, a great island beat, the incredible choreography, the best makeup, and some of the coolest art direction I've seen in a while, I found this both non-cheesy and massively creative.

Props to Sia.

'Don't give up, I won't give up Don't give up, no no no Don't give up, I won't give up Don't give up, no no no

I'm free to be the greatest, I'm alive I'm free to be the greatest here tonight, the greatest The greatest, the greatest alive The greatest, the greatest alive'

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