You make ideas real / by Evan La Ruffa

I wrote this article so that artists can refer to a playbook when looking to get more eyes on their work, garner more shows, and sell more art. The funny thing is, the word "artist" can be substituted for the words "business owner" or "entrepreneur", as well as a list of other titles that essentially mean, you make ideas real.

Being strategic means giving our art a fighting chance.

Art = ideas in practice.