How processes help you create greater impact by Evan La Ruffa

Over the past year and a half, I've become obsessed with how IPaintMyMind does what it does. We're a small organization, so most of the time that translates to, how I do what I do. For every deliverable, event, piece of content, or communication, there's a process.

The question is, is that process on paper somewhere?

Creating a document that outlines every step in a process not only provides a way to communicate uniformly with team members, but it allows everyone involved to make those processes better. At IPaintMyMind, we've changed our processes constantly since first creating our Process & Procedure documents, and that's fine. In fact, they're supposed to change (if you've got your eye on the ball).

Most entrepreneurs hate to spend time mapping out these processes, but the fact is, doing so can increase impact, efficiency, and revenue significantly. Hell, I think we can all agree we'd like to be less scattered and more tactical.

It seems obvious, but it's hard to improve what we do when we don't know where we're at. Taking stock and recording processes is one of the better ways to streamline, save time, and kick butt.

After all, making greater impact is about refinement.


Maybe and no by Evan La Ruffa

I saw a quote the other day on Twitter that went along the lines of... "Don't say maybe when you mean, no."

As I reach out to potential partners for IPaintMyMind's Shared Walls™ program, this idea rings true. By a long shot, I'd prefer a clear NO than a false MAYBE.

This is an important idea. How often do we say the former when we mean the latter? Probably too much, even if our intentions are good. But to be fair, expecting others to mean what they say starts with each one of us doing the same.

No is a perfectly acceptable answer... especially when a false maybe is the alternative.

I'm going to try and get better at this. Wanna join me?

Busy isn't better by Evan La Ruffa


How we do what we do, matters. In the last 6-9 months, I've really tried to map out my process.  I realize that if I continue to do so, I'll recover time while giving all my projects a higher probability of being great.

Everyone needs to unwind, so I'm not talking about non-stop strategy.

It's about structuring my work enough that I can get out of my own way.

I have a lot more to map out, but I've found that what I've done thus far for IPaintMyMind and my consulting clients has allowed me to work smarter, offer more value, & reduce wasted motion.

I guess I'm starting to realize that busy isn't better when effective is an option.